Restaurant operators Hospitality groups across Australia every state are adopting CRM platforms hospitality-specific CRM systems to drive repeat visits build loyalty.
Unlike generic software, hospitality CRM platforms venue CRM tools focus on ordering preferences visit frequency to segment guest types trigger marketing.
At Aspire CRM strategy team aspirehospitality, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Email marketing flows
* POS integration First-party data capture
* Review request automations Feedback loops
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Social reach is declining Walk-ins are unpredictable
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos CBD restaurant lifted return bookings 61% with automated CRM flows
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Staff unsure when to follow up Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality Aspire CRM experts:
* Email + SMS journeys Profile enrichment from POS and online orders
* Guest tagging and preferences Automated loyalty triggers
* Connections to social + review platforms Visibility across venues
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "rebooking aspirehospitality.com.au automation for restaurants"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality.com.au
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
where loyalty meets revenue.